beldon house
a luxury whole house hire, and part of the exchange hotel portfolio, brigg.
THE BRIEF:
This brief was carried out alongside Phunk Creative. Beldon House, located in Brigg, is the another addition to the portfolio at ‘The Exchange’. Beldon House is a classic brick hotel, which has become a whole house hire under new ownership. The client wanted a logo and simple brand identity that captured the beauty of the building and had a luxury feel.
THE PROBLEM:
Beldon House had previously been a hotel, and many in the local area had a preconceived idea of both the offering and the existing logo. The new brand identity had to feel 'new’ and different, whilst not detaching itself from the history of the building. The new branding had to reimagine Beldon House, without erasing the history associated with it.
THE SOLUTION:
A few ideas for the brand colour were taken forward and refined, resulting in a contemporary, luxury feel. The logo incorporated a simplistic and tasteful illustration of Beldon House to insight familiarity. We sought out typography which was a nod to the traditional serif fonts previously used, but had a modern, sans serif design.
