bradford taxis
a bradford based taxi firm home to SHIPLEY CENTRAL, WROSE VILLAGE, DIAL-A-RIDE & ECCLESHILL PREM.
THE BRIEF:
This brief was carried out alongside Phunk Creative. One of their accounts was for various taxi firms within Bradford and surrounding areas. Phunk had done the initial rebrand, and the client wanted us to continue fulfilling social media posts for all platforms.
THE PROBLEM:
The client wanted a fresh approach to their social media posts in line with their branding. They wanted each brand to feel approachable with every social output, whilst positioning themselves as professionals within the local industry. The posts had to feel different for each firm, yet sit cohesively alongside each other as part of the same wider brand.
THE SOLUTION:
I created posts for each of the firms on a rolling weekly basis. I ensured each design was varied across each brand, to avoid fatigue among customers who follow or use multiple firms. The designs produced were sleek and professional looking, and each firm featured accents of their two main logo colours to differentiate between companies.
