henry’s sports bar
HENRY’S AT THE EXCHANGE IS A NEW SPORTS BAR WITH LIVE ENTERTAINMENT, BASED AT The Exchange IN Brigg.
THE BRIEF:
This brief was carried out alongside Phunk Creative. Henry’s at the exchange is the latest addition to the portfolio at ‘The Exchange’ located in Brigg. Henry’s is a new sports bar with live entertainment, and the client wanted us to approach the branding with a modern take featuring bold colours, a unique logo and a big personality.
THE PROBLEM:
The typical branding of sports and entertainment bars is easily imagined- a poorly lit venue with aged sports memorabilia from events past. The client wanted us to bring life and modernity to the old, reimagining what it is to be a sports bar, without alienating it from the current offering. Henry’s needed to be immediately recognisable as a sports and entertainment bar, as well as being the first choice for all ages on game day.
THE SOLUTION:
We conducted thorough market research to gauge what the current offering was, and set about creating a modern alternative. The bulldog was one of the clients motif inspirations, so we incorporated this into a fun, illustrative logo. The rest of the brand identity flowed effortlessly from this, and we kept it simple and cohesive, with a nod to the colours within English flag.
